Privacy Policy

Last Updated: December 28, 2024

Introduction

Wilsaw Tree Service ("we," "our," or "us") is a professional arborist and tree care company serving Belleville, Ontario and the surrounding Quinte region. We are committed to protecting your privacy and handling your personal information in compliance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario privacy laws.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at wilsaw.ca, request a quote, or use our tree care services.

Information We Collect

Personal Information You Provide

When you contact us or request a quote through our website, we collect:

Contact Form:

• Full name
• Email address
• Phone number
• Your message or inquiry

Quote Request Form:

• First and last name
• Email address and/or phone number
• Property address where service is needed
• Service type requested (tree removal, trimming, stump grinding, emergency service, tree health assessment, or commercial services)
• Property type (residential, commercial, or industrial)
• Tree details (species, number of trees, approximate heights and trunk sizes)
• Property access information (vehicle access, nearby obstacles such as power lines, buildings, fences, or pools)
• Timeline and scheduling preferences
• Service options (debris removal preferences, stump grinding needs, wood retention preferences)
• Any additional notes or concerns you provide

Photos and Images

When requesting a quote, you may upload photos of trees or your property to help us assess your needs. We collect:

• Photos you upload (up to 10 images, maximum 10MB each)
• Photo metadata including filename, file size, dimensions, and upload timestamp

Automatically Collected Information

When you visit our website, we automatically collect:

• IP address
• Browser type and version
• Device type and operating system
• Pages visited and time spent on each page
• Referring website address
• Date and time of your visit

How We Collect Information

We collect information in the following ways:

• Directly from you: When you fill out our contact or quote request forms
• Automatically: Through analytics tools and server logs when you browse our website
• From your browser: Technical information your browser sends when accessing our site

How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide customer service
• Prepare accurate quotes for tree services
• Schedule and deliver tree care services
• Send service confirmations, updates, and follow-up communications
• Maintain records for completed work and future reference
• Improve our website functionality and user experience
• Analyze website traffic and usage patterns
• Comply with legal and regulatory obligations
• Protect our rights and prevent fraud

Analytics and Tracking Technologies

We use the following analytics services to understand how visitors use our website:

Meta Pixel (Facebook):

We use Meta Pixel to measure the effectiveness of our advertising and understand how visitors interact with our website. This service may collect information about your browsing activity. For more information, see Meta's Privacy Policy.

Matomo Analytics:

We use Matomo, a self-hosted analytics platform, to track page views, user sessions, and website performance. This data is stored on our own servers in Canada and is not shared with third parties.

Cookies and Local Storage

Our website uses cookies and similar technologies:

• Analytics cookies: Set by Meta Pixel and Matomo to track website usage
• Third-party cookies: May be set by Mapbox (our mapping provider) when you view our service area maps

Quote Form Draft Saving: Our quote request form automatically saves your progress to your browser's local storage as you fill it out. This allows you to return and continue your quote if you navigate away. This data:

• Is stored only in your browser, not on our servers, until you submit the form
• Does not include any photos you upload
• Can be cleared by clearing your browser data or starting a new quote

You can control cookie settings through your browser preferences. Note that disabling cookies may affect website functionality and analytics accuracy.

Third-Party Service Providers

We share your information with the following third-party service providers who assist us in operating our business:

These providers are contractually obligated to protect your information and use it only for the purposes we specify.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. Beyond the service providers listed above, we may share your information:

• With your consent: When you authorize us to share information
• Legal requirements: When required by law, court order, or government authority
• Protection of rights: To protect our rights, safety, or property, or that of our customers
• Business transfers: In the event of a merger, acquisition, or sale of business assets

Data Storage and Security

Your personal information is stored on servers located in Canada. We implement appropriate security measures to protect your information, including:

• Secure server infrastructure
• File upload validation and security checks
• Rate limiting to prevent abuse
• Regular security updates

Cross-border transfers: Email delivery is processed through SMTP2GO, which may involve servers outside Canada. By submitting forms on our website, you consent to this transfer for the purpose of email delivery.

Data Retention

We retain your personal information as follows:

• Contact and quote form submissions: For the duration of our business relationship and up to 7 years thereafter for tax and legal purposes
• Photos from declined quotes: Deleted within 30 days of quote submission
• Photos from accepted projects: Retained in our service management system for future reference and service history
• Analytics data: Retained according to our analytics providers' policies
• Browser local storage: Remains until you clear your browser data or start a new quote

Your Privacy Rights

Under PIPEDA and Ontario privacy law, you have the right to:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Withdrawal of consent: Withdraw your consent to our collection, use, or disclosure of your information (subject to legal or contractual restrictions)
• Deletion: Request deletion of your information (subject to legal retention requirements)
• Complaint: File a complaint with the Office of the Privacy Commissioner of Canada

To exercise any of these rights, please contact us using the information provided below. We will respond to your request within 30 days.

Children's Privacy

Our services are not directed to individuals under the age of 18. Tree care services require property ownership or authorization from property owners. We do not knowingly collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post any changes on this page and update the "Last Updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

If you are not satisfied with our response to your privacy concerns, you may contact: